We have to BRAG about this...

In partnership with The Brag Media, we invited the wider Brag Media community of readers to engage in our Market Research Survey, to gather insight on WHO and WHAT our consumer may be.

Let's get to know our fellow consumer's, with a brief snapshot of the survey findings.

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Would you buy jewellery online?

Responses:

 

Yes | 75.56% (680)

No | 24.44% (220)

What is more important to you?

Responses:

 

Ethically conscious products | 33.63% (302)

Fashion Trends | 7.02% (63)

Price | 54.45% (489)

Brand | 4.90% (44)

 

Do you know what a lab grown diamond is?

Responses:

 

Yes | 58.76% (523)

 

No | 41.24% (367)

 

Do you consider a lab grown diamond to be a real diamond?

Responses:

 

Yes | 65.39% (582)

 

No | 34.61% (308)

 

Would you consider buying a lab grown diamond for an engagement ring?

Responses:

 

Yes | 71.80% (639)

 

No | 28.20% (251)